Post by nelsonelias on Feb 27, 2024 3:18:26 GMT -5
According to what was reported by the Internet Media Observatory of the Polytechnic University of Milan during the second part of 2021 , digital ADV reached 4.2 billion euros in Italy . A milestone (marked by a +23% compared to the previous year) which allows online to stand out in the rankings of companies' advertising investments. It is the second year in which digital ADV surpasses traditional media which in some cases still hold their own, especially TV which boast a 45% share of the total sums invested. The question that every company attentive to preparing the best marketing strategies now asks itself is: what future should we expect in the advertising sector? We try to answer based on the data and analyzes in our possession.
You might be interested in: "Online ADV over 4 billion, surpassing traditional media" ADV: more and more contamination between traditional and digital media Let's start from the facts: online strategies are applied, with ever greater frequency, even outside of strictly digital channels. However, the principles of multi-channel and omni-channel are determining the need to review the methods of access to content. Companies, in Country Email List other words, are aiming for an increasingly higher degree of interactivity with users, exploiting new touch-points, through sales processes and advertising spaces that combine physical elements (within stores) with progressively digital tools. increasingly present in the promotion, transaction and after-selling phases. The resulting task is to align the measurement and evaluation methodologies of the various commercial initiatives. Examples? Analyzing the digital audio sector we can see a growth of 40% in just one year.
Accompanying this data is the increasingly assiduous presence, in Italian homes, of smart speakers, capable in turn of conveying the sale of products and services connected to them. future of advertising How and where ADV-oriented companies will invest in the two-year period 2022-2023 According to the Media Reactions 2021 Study, it is highlighted that a very high number (94%) of companies oriented towards digital marketing and communication intend to invest massively in the different video formats on the different platforms now on the market during 2022. Another significant portion (83%) is determined to increase investments in ADV within connected TVs. But that is not all. Strengthening a trend already underway, 78% will focus with even greater conviction on social media stories, while 73% will choose, among the options, those connected to branded content together with the choice of ad hoc influencers.
You might be interested in: "Online ADV over 4 billion, surpassing traditional media" ADV: more and more contamination between traditional and digital media Let's start from the facts: online strategies are applied, with ever greater frequency, even outside of strictly digital channels. However, the principles of multi-channel and omni-channel are determining the need to review the methods of access to content. Companies, in Country Email List other words, are aiming for an increasingly higher degree of interactivity with users, exploiting new touch-points, through sales processes and advertising spaces that combine physical elements (within stores) with progressively digital tools. increasingly present in the promotion, transaction and after-selling phases. The resulting task is to align the measurement and evaluation methodologies of the various commercial initiatives. Examples? Analyzing the digital audio sector we can see a growth of 40% in just one year.
Accompanying this data is the increasingly assiduous presence, in Italian homes, of smart speakers, capable in turn of conveying the sale of products and services connected to them. future of advertising How and where ADV-oriented companies will invest in the two-year period 2022-2023 According to the Media Reactions 2021 Study, it is highlighted that a very high number (94%) of companies oriented towards digital marketing and communication intend to invest massively in the different video formats on the different platforms now on the market during 2022. Another significant portion (83%) is determined to increase investments in ADV within connected TVs. But that is not all. Strengthening a trend already underway, 78% will focus with even greater conviction on social media stories, while 73% will choose, among the options, those connected to branded content together with the choice of ad hoc influencers.