Post by account_disabled on Jan 1, 2024 0:23:37 GMT -5
Influencer marketing has become one of the preferred strategies for advertisers who, year after year, increase their investment in this category. In fact, according to the Human to Human agency, this year brands will spend 170 million euros in Spain on influencer marketing, far exceeding the 100 million investment in 2019. From the online educational community Crehana, they point out that “ thanks to social networks, people have become a new means of communication .” For this reason, today, influencer marketing has become a fundamental resource in the digital marketing strategies and plan of any company or brand.” However, the company remembers that " it is important to choose well who we want to represent our brand because the consumer looks for and follows influencers with whom they feel reflected, so we should not only look at celebrities but also at people with a smaller number of followers but whose posts align well with our products or services.
To do this, it is essential that the digital marketing influencers we choose have been empathetic during the pandemic. Furthermore, Crehana reminds us that “the engagement rate of digital marketing Phone Number List influencers has been very high this year, so care must be taken when brands develop their strategy.” Influencer with reinvention Many influencers have been forced to reinvent themselves throughout this year. A transformation that marketing departments must value and take into account when organizing their strategy since if the brand's objective involves, above all, brand awareness, it will be essential to choose an influencer with whom the community identifies. clearly at this time. Choose the platform well When it comes to Influencer Marketing, there are many brands that rely on Instagram to implement their strategy. However, during 2020, one of the social networks that has experienced the most growth is TikTok.
Especially among young audiences, so if our target is young people, this would be the ideal platform to apply a marketing strategy. Taking this into account, it is important that we do not neglect the rest of the social networks. In fact, it is about finding a way to apply a cross-media strategy in which the brand can distribute content according to its objectives. Interaction with the community. Another format that marketing departments should take into account when developing their Influencer Marketing strategy are streaming. 'Lives' have not only become the perfect tool for celebrities to interact with their followers, but also the perfect resource for brands that have an objective focused on engagement. Finally, Crehana recalls that “a study presented by Influencer Marketing Hub states that for every dollar invested in an Influencer Marketing strategy, there is a return of five dollars. Which shows that with a small investment with influencers we can obtain a very good ROI that helps us in our strategy.
To do this, it is essential that the digital marketing influencers we choose have been empathetic during the pandemic. Furthermore, Crehana reminds us that “the engagement rate of digital marketing Phone Number List influencers has been very high this year, so care must be taken when brands develop their strategy.” Influencer with reinvention Many influencers have been forced to reinvent themselves throughout this year. A transformation that marketing departments must value and take into account when organizing their strategy since if the brand's objective involves, above all, brand awareness, it will be essential to choose an influencer with whom the community identifies. clearly at this time. Choose the platform well When it comes to Influencer Marketing, there are many brands that rely on Instagram to implement their strategy. However, during 2020, one of the social networks that has experienced the most growth is TikTok.
Especially among young audiences, so if our target is young people, this would be the ideal platform to apply a marketing strategy. Taking this into account, it is important that we do not neglect the rest of the social networks. In fact, it is about finding a way to apply a cross-media strategy in which the brand can distribute content according to its objectives. Interaction with the community. Another format that marketing departments should take into account when developing their Influencer Marketing strategy are streaming. 'Lives' have not only become the perfect tool for celebrities to interact with their followers, but also the perfect resource for brands that have an objective focused on engagement. Finally, Crehana recalls that “a study presented by Influencer Marketing Hub states that for every dollar invested in an Influencer Marketing strategy, there is a return of five dollars. Which shows that with a small investment with influencers we can obtain a very good ROI that helps us in our strategy.